Bringing to life an amazing component, which is a natural principle to help manage floodwater.
Due to historic production issues, Wavin’s reputation in vortex valves was not what it needed to be. Partnering with the inventors of the ‘vortex’ principle presented an opportunity to successfully reposition, restore confidence and drive sales.
We turned to a classic B2B technique of dramatizing the product truth – in this case, harnessing the power of the way water will naturally spiral into a vortex, controlling the flow rate through a valve which, incredibly, needs no moving parts to work. The powerful image draws attention to the fact that Wavin has partnered with the inventors of the original valve to create the ultimate vortex valve solution.