Brand campaign

Our challenge was to create a campaign which brought to life the proposition ‘Experts with water’ and achieve brand cut-through in a largely product-led world.

What was involved?

  • Brochure
  • Direct Mail
  • Trade Ad

In a nutshell, Wavin make pipes for construction projects, but what they actually deliver to customers is the ability to control water – to capture it, channel it, harness it, clean it and re-use it. Our brief was to communicate that ability and expertise in a compelling way, raising the profile of Wavin as a prospective project partner and differentiating them from the competition.

Our creative leap was that Wavin effectively ‘puts water at your command’ – they enable contractors to manage water in every scenario from the roof to below ground. And we then dramatized that proposition in four eye-catching executions, each of which feature Wavin products in a dramatic setting which conveys command over water. The multimedia campaign included trade ads, DM, email, video and web ahead of the major Ecobuild exhibition.

Example of work done by Factor 3

STORMWATER PRODUCT BROCHURE

Example of work done by Factor 3

ABOVE GROUND PRODUCT BROCHURE

Example of work done by Factor 3

PRESS ADVERTISING

Example of work done by Factor 3

DIRECT MARKETING

Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.

  • Victoria
  • Laura
  • Prabha
  • Joe

© Copyright Factor 3 Communications Ltd. 2017 | Privacy policy | Cookie policy