Building multi-product and multi-language websites is always a considerable undertaking. Add in uniting four different brands – each with their own website – under one brand / one website and you couldn’t really get more complicated.
Avire wanted to bring each of its stand-alone product brand sites under the umbrella of the mother brand. This meant consolidating the different product categories, brands and products and tailoring them to the needs of the different countries they operate in.
A workshop during the discovery stage of the process provided some interesting insights and allowed us to identify improvements to the user experience which went on to inform our final solution. The resulting website delivers consistency in communication – look/feel and tone – while allowing flexibility to promote different brand and product offerings to different country audiences.