Wow, this is a tough ask, and maybe even an impossible task. Just how do you write an introduction to an agency’s approach to writing? Although, now we’ve got this far (and presumably you’re still with us), it’s become a self-fulfilling paragraph. Just write things people want to read, in an authentic voice.
At the risk of repeating ourselves from ‘our approach to advertising’, the secret to good copywriting is homework. Write what you know. When you study, probe, research and do the hard yards, writing even the most technical or regulated financial copy becomes easier. Not easy, but you reduce the risk of writing complete bo!!*@ks or coming a cropper with compliance.
So homework is the thing. Oh and structure, craft, a love of language and words, and establishing your tone of voice. And brevity.
Yes is the answer. Even if not directly, we can always point you in the right direction. But chances are that with our broad experience across the branding, digital and marketing spectrums, we can help you to win and make it fun along the way.