Business Owner, Creative Director, Head of Copy, Brand Strategist and, most challengingly, upholder of male honour in the F3 Friday Cake Bake.
Writing, writing and thinking. Actually no, scratch that. Thinking then writing. And caring – about Factor 3 but equally, and if not more, about every client's business. Yep, that’s it – thinking, writing and caring. Oh and pragmatism – the sort that comes from thirty years at the creative and commercial coalface. So there you have it – thinking, writing, caring and finally pragmatism. And decisiveness – but that’s obvious isn’t it?
Is, pretty much, Factor 3. A state of affairs I couldn’t be happier about because I have the immense good fortune to love what I do and the people I get to do it with. Sorry, but there it is. Add home life, the family, friends, good food and wine, tennis (played badly), football (watched fervently) and a good movie and that’s me done.
As we all know, there's no I in team. Meet the rest of Factor 3