The grandiose title of Senior Art Director appears on my business card, which not only nourishes my humble ego and acknowledges my 20+ years in the industry, but also adds a degree of pressure to deliver top-notch creative at all times, without fail, day in, day out.
I suppose others would say a fertile imagination, an ability to rationalise information, and the design skills to turn a notional squiggle into a fully formed and highly polished design. If not a divine ability, a specialism in Photoshop and a dabbling in Cinema 4D helps to make even ‘parting the sea’ possible when asked.
Between work, cooking, eating, washing-up and sleeping, there’s always a little time left over to spend having fun with my two-year-old daughter. Since becoming a proud father, my other loves – my ‘faux’ wife, science-fiction, theatre, cinema and DIY – have been swapped for watching CBeebies, building wooden tower blocks, making dens and trying to answer the question ’Daddy, what’s that?’ at least 100 times a day.
As we all know, there's no I in team. Meet the rest of Factor 3